Top 10 Consumer Tech Investors in 2025

Sep 9, 2025

In 2025, the consumer tech space is vibrant with investment from firms that understand the nuances of hardware, digital lifestyle products, and consumer platforms. Here are the Top 10 Consumer Tech Investors backing innovation in smart devices, wearable tech, AI-powered services, and beyond.

Leading Consumer Tech Investors

1. Andreessen Horowitz (a16z)

A dominant force across tech startups, a16z’s Consumer Tech team leads rounds for breakthrough platforms, devices, and lifestyle tech solutions. Their deep expertise helps founders scale consumer experiences at speed. Andreessen Horowitz

2. Forerunner Ventures

A pioneer in direct-to-consumer funding, Forerunner continues to back innovative consumer tech companies that seamlessly blend digital and physical experiences.

3. Greycroft

With a diverse consumer portfolio that includes lifestyle platforms and connected devices, Greycroft remains a key investor in the tech-driven consumer space. Rho+1

4. Lerer Hippeau

Backer of early-stage tech and consumer innovations, Lerer Hippeau supports startups building enduring digital and hardware-first experiences.

5. Kleiner Perkins

A long-time player in consumer and tech investing, Kleiner Perkins continues to back innovation in user-centric hardware and digital media pipelines. BaseTemplates

6. Spark Capital

Active across consumer media and lifestyle tech, Spark backs consumer platforms and experiences that shape digital engagement. BaseTemplates

7. Maveron

With a focus squarely on consumer brands, Maveron backs tech-enabled goods and services that resonate with digital-savvy consumers.

8. Visible Ventures

An early-stage venture firm that champions consumer tech startups with strong growth potential and product-first differentiation. Rho

9. NextView Ventures

Supporting early-stage startups in consumer tech and software, NextView offers capital and strategic mentorship tailored to founder-led growth. Rho

10. Venturi Partners

A rising investor in product-focused consumer tech, Venturi has closed the first $150M of its second fund in 2025—underlining its dedication to fast-growing, consumer-centric ventures. The Economic Times

Summary Table

Investor / Firm

Focus & Strength

Andreessen Horowitz (a16z)

Consumer platforms, devices, lifestyle tech

Forerunner Ventures

Direct-to-consumer tech innovation

Greycroft

Lifestyle, device platforms

Lerer Hippeau

Early consumer tech & media

Kleiner Perkins

Consumer-hardware and digital media

Spark Capital

Consumer media, lifestyle tech

Maveron

Tech-enabled consumer brands

Visible Ventures

Early-stage consumer tech

NextView Ventures

Consumer tech & software early-stage

Venturi Partners

Product-led consumer startups

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