Why teams use Custom Branding
Custom logo and colors
Upload your logo, set your brand colors, and Peony applies them everywhere — document viewer, email notifications, and data room portals.
Custom welcome message
Greet viewers with a personalized message when they open your data room. Set the context before they see a single page.
Remove Peony branding
On Business plans, remove the 'Made with Peony' badge entirely. Your data room looks like a custom-built platform unique to your company.
"Peony is by far the simplest and most intuitive way to populate and share data rooms with investors and partners. All the key analytics and features integrated into a sleek interface!"
Mark Petrov
Head of Financials, Loop
Frequently asked questions
What branding elements can I customize in Peony?
Peony lets you upload your company logo, set brand colors, and add a custom welcome message. These branding elements appear across the document viewer, email notifications, and data room portal so every touchpoint reflects your identity. Peony also applies controlled redaction to permanently black out sensitive information before sharing, so your branded documents stay polished and secure.
Can I remove the Peony logo from my data room?
Yes. On Peony's Business plan ($40/admin/month), you can remove all Peony branding entirely. Your data room appears as a fully white-labeled platform with your logo, colors, and domain — indistinguishable from a custom-built solution.
How does custom branding work with shared links?
When you share a Peony link, recipients see your logo and brand colors on the document viewer page. Combined with Peony's personalised links feature, every recipient gets a branded, trackable experience tied to your company identity.
Do I need a designer to set up custom branding?
No. Peony's branding setup takes under 5 minutes — just upload your logo, pick your brand color, and write a welcome message. The platform automatically applies your branding across all data room views, emails, and link pages without any design or coding work.
Is custom branding available on the free plan?
Peony's Free plan ($0, 2 GB storage) includes custom logo uploads. The Pro plan ($20/admin/month, 200 GB) adds brand colors and welcome messages. Full white-label branding with complete Peony badge removal is available on the Business plan ($40/admin/month, 1 TB).
How does Peony branding compare to legacy data rooms like Ideals or Firmex?
Legacy data rooms like Ideals and Firmex charge extra for white-label branding or restrict it to enterprise tiers. Peony includes logo customization on every plan with no per-viewer, per-page, or per-link limits, and offers full white-label on the Business plan at $40/admin/month — a fraction of what legacy providers charge for equivalent branding control.
Can I customize the welcome message viewers see?
Yes. Peony lets you write a custom welcome message that greets viewers when they first open your data room. This is useful for setting context — for example, welcoming investors to a fundraising data room or guiding counterparties through a due diligence process. All branded data rooms are protected by AES-256 encryption at rest and TLS 1.3 in transit.
Related features
Add Your Logo
Display your company logo on every shared link, data room, and document viewer automatically.
Personalised Links
Create unique share links for each recipient to track engagement and personalize the experience.
Page Analytics
Track exactly who viewed your documents, which pages they read, and how long they spent.