Peony LogoPeony
Peony vs Ideals

Enterprise VDR features.Without enterprise pricing.

Ideals charges $15K–$30K per project for a traditional data room. Peony gives you the same enterprise security plus AI document chat, page-level analytics, and screenshot protection — all included free.Set up in under 5 minutes. No sales call required.

No credit card required

Side-by-side comparison

Ideals is a legacy enterprise VDR built for large M&A deals. Peony is a modern virtual data room that delivers the same security with better analytics, AI features, and transparent pricing.

Feature
PeonyPeony
Ideals
Full-feature plan
$40/admin/mo
$15K–$30K/project
Self-serve signup
Instant
Sales call required
Page-by-page analytics
Included
Basic tracking
AI document chat
Included
Not available
Screenshot protection
Included
Not available
Dynamic watermarks
Included
Available
NDA gating
Built-in
Available
E-signatures
Built-in
Third-party integration
Transparent pricing
Per-admin, public
Custom quotes only
Setup time
Under 5 minutes
Days to weeks

Why teams switch from Ideals to Peony

Ideals built a solid enterprise VDR. But modern deal teams need faster setup, transparent pricing, and AI-powered features that legacy platforms cannot match.

Instant setup

Ideals requires a sales call and multi-day onboarding. Peony lets you create a branded data room in under 5 minutes with self-serve signup — no procurement process needed.

Transparent pricing

Ideals charges $15K–$30K per project with custom quotes. Peony starts free and scales to $20–$40/admin/month — no surprises, no sales calls, no per-page fees.

AI document chat

Peony lets recipients chat with your documents and get instant answers 24/7. Ideals has no AI capabilities — reviewers must read through every page manually.

Page-level analytics

Ideals shows basic access logs. Peony tracks every page view, time spent per page, and scroll depth — so you know exactly which sections matter to each reviewer.

Pricing comparison

Peony gives you a complete virtual data room with analytics, security, and e-signatures — at a fraction of what Ideals charges for a single project.

Peony

Peony

Free

$0

2 GB storage

Pro

$20/admin/mo

200 GB storage

Business

$40/admin/mo

1 TB storage

Data rooms, analytics, AI chat, e-signatures, and security included on all plans. Unlimited data rooms and links.

Ideals

Per-page pricing

Custom

Charged per page uploaded

Flat-fee projects

$15K–$30K/project

Typical mid-market deal

Enterprise

Custom

Contact sales

No free tier. No self-serve signup. Pricing requires a sales call.

When to use each platform

Ideals works for large enterprises with dedicated procurement teams. Peony is the better choice for teams that want enterprise security without enterprise complexity.

Choose Ideals when you need

A legacy VDR vendor your board already has a contract with

A dedicated account manager for multi-billion dollar transactions

Deep integrations with enterprise tools like SAP or Oracle

Budget is not a concern and you prefer sales-led procurement

Peony

Choose Peony when you need

A secure data room for fundraising, M&A, or due diligence

Page-by-page analytics to see what reviewers actually read

AI document chat so deal teams get answers instantly

Screenshot protection, watermarks, NDA gating, and link expiry

Transparent per-admin pricing with no surprises or sales calls

A free tier to start immediately — set up in under 5 minutes

What Peony gives you that Ideals does not

AI-powered document intelligence

Let recipients chat with your documents

Ideals is a traditional file repository — reviewers must read every page manually. Peony adds AI document chat so deal teams can ask questions about your financials, contracts, or projections and get instant, cited answers 24/7.

Peony AI Document Chat
Page-by-page analytics

Know exactly what your reviewers focus on

Ideals provides basic access logs — who logged in and when. Peony tracks every page view, time spent per page, scroll depth, and visitor details. Understand which sections of your deal book matter most to each counterparty.

Peony Analytics Interface
Enterprise-grade document security

Same enterprise security, modern approach

Peony matches Ideals on the security features that matter — dynamic watermarks, NDA gating, granular permissions, and 2FA — then goes further with screenshot protection and AI-powered leak detection that Ideals does not offer.

Peony Security Controls

Screenshot protection

Block screen captures of sensitive deal documents. Ideals does not offer screenshot protection — once a document is viewed, it can be captured freely.

Dynamic watermarks

Every page stamped with the viewer's identity and timestamp. If a document leaks, you know exactly who shared it. Both Peony and Ideals support watermarks, but Peony includes them on all plans.

NDA-gated access

Require reviewers to sign an NDA before accessing documents. Peony includes built-in e-signatures so NDA gating is seamless — no third-party integration needed like with Ideals.

"We'd been searching for a solution like Peony for ages, and it has completely transformed our workflows. What used to take hours every week is now effortless — Peony saves us so much time."
Akash Ghavalkar

Akash Ghavalkar

Co-founder & COO, Third Space

Frequently asked questions

How does Peony compare to Ideals for virtual data rooms?

Peony offers a modern virtual data room with page-by-page analytics, screenshot protection, dynamic watermarks, AI document chat, Smart Q&A with a structured 4-step counterparty workflow, AI-powered room setup with completeness scoring, and auto-indexing with OCR and full-text search — all included on every plan with no per-viewer, per-page, or per-link limits. Ideals is an enterprise VDR that typically costs $15K–$30K per project with no free tier, no self-serve option, and no comparable AI capabilities. Teams like Third Space have switched from legacy VDRs to Peony for faster deal workflows and a more intuitive experience.

Can Peony replace Ideals for M&A due diligence?

Yes. Peony provides full-featured data rooms with NDA gating, granular per-user permissions, dynamic watermarks, full audit trails, and controlled redaction for permanently blacking out sensitive information — all the core features needed for M&A due diligence. Peony also adds AI document chat so deal teams can query documents instantly, Smart Q&A where counterparties submit questions and AI drafts responses for your team to review before publishing, and AI Rooms that score your data room completeness and flag missing documents. Michael Hui, Managing Director at Piton Partners, describes Peony as a standout for data rooms and gated file sharing — intuitive, secure, and beautifully designed, with AI that actually adds value.

What is the pricing difference between Peony and Ideals?

Peony starts free ($0) with 2 GB storage, then $20 per admin per month (Pro, 200 GB) and $40 per admin per month (Business, 1 TB) — with unlimited data rooms, unlimited links, and every feature included on all plans. Ideals uses per-page or flat-fee pricing, typically $15,000–$30,000 per project, with additional charges for storage overages and premium features. Peony's transparent per-admin pricing means no surprise costs, no sales calls to get started, and no per-viewer or per-page fees.

Does Peony have the same security features as Ideals?

Peony includes enterprise-grade security on every plan: AES-256 encryption at rest, TLS 1.3 in transit, SOC 2-ready, GDPR, CCPA, and HIPAA compliance, screenshot protection, dynamic watermarks, NDA gating with built-in e-signatures, two-factor authentication, password protection, link expiry, revoke access, and controlled redaction. Peony also adds AI-powered leak protection that Ideals does not offer. Every security feature is included on all plans — nothing is gated behind enterprise tiers or sold as an add-on.

How long does it take to set up a data room on Peony vs Ideals?

Peony lets you create a fully branded data room in under 5 minutes with self-serve signup — drag and drop your documents, configure security settings, and share a single link. No sales call, no onboarding process, and no training required. Ideals typically requires contacting their sales team, going through vendor onboarding, and waiting for account provisioning, which can take days or weeks. Peony's intuitive interface means your team and counterparties can navigate the data room without any training.

Does Peony offer document analytics like Ideals?

Peony goes far beyond Ideals with page-by-page analytics that show exactly which pages each viewer read, how long they spent on each page, their scroll depth, and total viewing time — with no per-viewer tracking limits. Peony also provides real-time notifications so you know the moment someone opens your data room, plus visitor-level breakdowns so you can see engagement patterns across every counterparty in your deal.

Is Peony suitable for investment banking and mid-market deals?

Absolutely. Peony is used by YC companies, M&A advisors, PE firms, and startups for fundraising, M&A, and due diligence. Peony's data rooms include NDA gating, granular permissions, dynamic watermarks, controlled redaction, full audit trails, built-in e-signatures, and AI document chat — all the features mid-market deal teams need, at transparent pricing that works for every deal size. Michael Hui, Managing Director at Piton Partners, describes Peony as a standout for data rooms and gated file sharing — intuitive, secure, and beautifully designed, with AI that actually adds value.

Does Peony have AI features that Ideals lacks?

Yes. Peony includes four AI capabilities that Ideals does not offer: AI document chat for instant answers from your data room documents, Smart Q&A with a structured 4-step workflow where counterparties submit questions, AI drafts answers, your team reviews, and approved responses are published, AI Rooms that automatically score data room completeness and flag missing documents with suggested folder templates, and auto-indexing with automatic document classification, OCR, and full-text search. All AI features are included on every Peony plan — not sold as add-ons.

Do teams actually switch from Ideals to Peony?

Yes. Teams switch from Ideals to Peony for four key reasons: a more intuitive UX that requires zero training for both deal teams and counterparties, faster setup that takes under 5 minutes instead of days or weeks of onboarding, a leaner and more efficient platform purpose-built for mid-market deals without enterprise bloat, and dramatically more affordable transparent pricing starting free versus $15K or more per project. Akash Ghavalkar, Co-founder and COO of Third Space, said Peony has completely transformed their workflows and saves them hours every week. Most teams complete their migration in a single session — no procurement process, no vendor onboarding, and no multi-week implementation.

Does Peony charge per-viewer or per-page fees like traditional VDRs?

No. Peony has no per-viewer, per-page, per-link, or per-deal fees on any plan. You pay a simple per-admin monthly price — Free ($0), Pro ($20/admin/month), or Business ($40/admin/month) — and get unlimited data rooms, unlimited links, unlimited viewers, and every feature included. Ideals and other legacy VDRs typically charge per-page upload fees, storage overages, and per-user access fees that can push a single deal to $15,000 or more.

Compare other data room providers

Looking for the best data room for private equity? Read our complete PE data room comparison, or explore our PE data room solutions.

Enterprise data room features without enterprise pricing

Start free today. No credit card required. Set up in under 5 minutes.

No credit card required