You are raising blind
You sent your materials. You followed up. But you have no idea who is actually moving toward a term sheet.
No signal on who is interested
You emailed 50 VCs. Three replied. But the ones who did not reply might have read every slide twice — you just have no way to know.
Financials get forwarded
Your cap table and financial projections end up on desks you never intended. Once a PDF is downloaded, you lose all control.
Every investor needs different docs
Seed investors want your deck and product metrics. Series A investors want audited financials and customer contracts. Managing who sees what is a nightmare.
Follow-ups are guesswork
Without engagement data, you follow up with everyone the same way. Warm leads and cold leads get the same email at the same time.
Run your raise like a pipeline
Peony turns document sharing into fundraising intelligence. Prioritize engaged investors, protect sensitive materials, and stage-gate your process.
Page-by-page analytics for every investor
See which slides each investor spent the most time on, how many times they returned, and which sections they skipped. An investor who spent 12 minutes on your financials slide is signaling something different than one who spent 10 seconds.
NDA gating for sensitive financials
Share your pitch deck openly, but require a signed NDA before investors can access your cap table, financial projections, or customer contracts. Progressive document access mirrors how real fundraising works — initial interest first, diligence materials later.
Let AI answer investor questions 24/7
Investors reviewing your data room can ask questions and get instant, sourced answers from your documents. You see every question they asked — so you know what concerns to address before your next call.
What investors expect at each stage
Different rounds require different materials. Peony lets you control exactly which documents each investor group can access.
- Pitch deck
- Financial model / projections
- Cap table
- Team bios
- Product demo or screenshots
- Everything in Seed, plus:
- Audited financials or bank statements
- Key customer contracts
- Cohort retention data
- IP filings or patent portfolio
- Everything in Series A, plus:
- Board meeting minutes
- Employee stock option plan
- Legal compliance documents
- Full financial audit report
Real-time engagement alerts
Get notified the moment an investor opens your data room. See live activity so you can time your follow-up to the minute.
Screenshot protection
Block screen captures of your cap table, financial projections, and customer contracts. Your sensitive numbers stay in the data room.
Revoke access instantly
Deal fell through? Disable a link in one click. Set expiration dates to automatically cut off access after a diligence window closes.
Built-in eSignatures
Get term sheets and SAFEs signed without switching to DocuSign. AI-powered markup and legally binding signatures included.
“Peony is by far the simplest and most intuitive way to populate and share data rooms with investors and partners. All the key analytics and features integrated into a sleek interface!”
Mark Petrov
Head of Financials at Loop
Robi Lin
Founder & CEO, Sepal AI (YC S24)
Peony is easily the best form factor for sharing client-facing material. At this point, I love hearing, “Does Sepal AI have a sales deck?”
Frequently asked questions
What documents should a Series A founder include in a fundraising data room?
A Series A data room should include your pitch deck, financial model with 18-month actuals and projections, cap table, cohort retention data, key customer contracts, team bios, and any IP filings. Peony's auto-indexing classifies and organizes every document on upload — including OCR for scanned files — so your data room is structured and searchable from the moment you share it. Stage-gate access lets VCs doing initial screening see your deck and metrics, while sensitive materials like your cap table and customer contracts stay locked behind NDA gating until formal diligence begins.
How does a data room help startup founders track which VCs are genuinely interested?
Peony provides page-level analytics that show exactly which VCs opened your documents, which slides they spent the most time on, and how many times they returned. A partner who spent 12 minutes on your financials and came back twice is signaling something different than one who skimmed the first page — Peony surfaces those signals in real time so founders can focus follow-up energy on the VCs most likely to write a term sheet.
When should a founder set up a fundraising data room — before or after investor outreach?
Before. Having a polished data room ready when a VC asks for materials signals operational rigor and keeps your fundraise moving instead of stalling while you scramble to organize files. Peony takes under 5 minutes to set up — upload your documents, generate personalized links per investor, and start sharing immediately. Founders who prepare before outreach close rounds faster because there is zero lag between investor interest and document access.
How do founders keep cap table and revenue data confidential while sharing with 30+ VCs?
The practical setup: share your pitch deck openly via personalized links, then require a signed NDA before any VC accesses your cap table, revenue data, or customer contracts. When a VC passes, revoke their access with one click — even if you shared with 30 or 50 firms, each link is independently controlled. Peony's Business plan ($40/admin/month) adds screenshot protection, dynamic watermarks, and NDA gating on top of AES-256 encryption and SOC 2-ready infrastructure. Enterprise security with predictable pricing, not per-page charges.
Is Peony better than DocSend for fundraising?
DocSend tracks document opens but lacks page-level analytics, screenshot protection, NDA gating, and AI-powered Q&A. Peony shows you exactly which pages each investor read and for how long — not just whether they opened the link. Peony is the data room DocSend users graduate to when they need real fundraising intelligence.
How much does a fundraising data room cost for a seed-stage startup?
Peony's pricing is predictable and scales with your raise. Pro at $20/admin/month includes 200 GB, e-signatures, and personalized investor links. Business at $40/admin/month adds AI-powered Q&A, screenshot protection, and dynamic watermarks. No per-viewer, per-page, or per-link limits on any plan — your costs stay flat whether you share with 10 angels or 50 institutional VCs. Legacy VDRs charge $25K+ per project. Peony delivers the same investor-grade security and analytics at a fraction of the cost.
Can VCs ask due diligence questions directly inside a startup's fundraising data room?
Yes. Peony's AI-powered Q&A on the Business plan ($40/admin/month) lets VCs ask due diligence questions and get instant, sourced answers from your uploaded documents around the clock — even at midnight before a Monday partner meeting. You see every question they asked, giving you insight into their concerns before your next call. This replaces the back-and-forth email chains that slow down traditional fundraising and lets founders focus on building instead of answering repetitive diligence requests.
How do I manage different access levels for different investors?
Peony lets you create personalized links for each investor with granular folder-level and document-level permissions. Give seed investors access to your deck and product metrics while restricting Series A materials like audited financials to serious prospects. Peony tracks engagement per investor so you always know who is moving toward a term sheet.